doug husfeld

director of marketing

Doug grew up on a Registered Brahman and commercial cattle operation at Washington-on-the-Brazos, TX that included a tremendous amount of time at his father’s veterinary clinic. He attended Texas A&M University and received a Bachelor of Science in Animal Science and a Master of Agriculture in Feedlot Management. Post-graduation he went to work for the American International Charolais Association as Director of Breed Improvement & Commercial and Foreign Marketing. Emphasis was on performance records and EPD development, developing a sire evaluation program, strengthening relationships with commercial cattlemen, feeders and packers and representing the Charolais breed in Mexico, Central America, South America and Australia.

After Charolais Doug took the position of Director of Commercial Marketing for Beefmaster Breeders United. The emphasis was on developing the live animal portion of the Nolan Ryan Tender Aged Beef program, developing the E6 Commercial Heifer Replacement program and increasing the demand for Beefmaster influenced feeder calves to cattle feeders and packers across the US.

Since leaving Beefmaster Doug spent time as the General Manager of Hondo Creek Cattle Company, a 13,500 head feedyard located in South Texas. Besides finishing cattle for harvest, bull and heifer development, they managed research projects for academia, as that was a specialty of the staff and management.

Currently Doug is currently the NextGen Cattle Company Director of Marketing.

bill pendergrass

NextGen Director of Genetics & Breeding

Raised on a small Hereford operation in Tennessee, Bill Pendergrass graduated from Middle Tennessee State University 1988 and quickly started a 30 year career spanning all aspects of the beef cattle Industry.

As a young man he developed his skill while serving both the American Polled Hereford and American International Charolais Associations. Later, he procured cattle for Future Beef Operations which helped him to thoroughly understand the beef side of the cattle business.

Bill eventually took his skill to Texas where the size and scope of the cattle operations jumped to a whole new level. He served as a member of the Camp Cooley Ranch Marketing Team where his training and experience proved a successful combination.

In 2013 Bill joined Beefmaster Breeders United to head the Association as its Executive Vice President. Bill successfully improved and implemented performance initiatives to increase the footprint of the breed throughout the U.S. and abroad.

After surviving a stroke in 2017, Bill is focusing his efforts on building a genetic program for Nextgen Cattle Company. His experience servicing the commercial cattleman will help to drive the quality of the Beefmaster and Charolais programs. Focusing on data and research, Bill greatly values the efforts and resources that Nextgen offers the producers they serve. Operating both feeding and seedstock operations, as well as the Nextgen Steakhouse, the Nextgen program will take a modern and multi-faceted approach to serving their customers.

mark sebranek

COO NextGen Cattle Feeding

Mark grew up with registered Herefords in Garber Oklahoma and developed a passion for livestock evaluation at an early age. After high school he Oklahoma State University for a year before transferring to Oklahoma Panhandle State University. He majored in Ag Business and judged Livestock, Meats and Live Animal Evaluation.

Following graduation Mark pursued Graduate studies in Animal Science (Feedlot Management) at West Texas State University. He also served as the Livestock Judging Coach and Assistant to the Meat Judging Coach. He has the opportunity to judge several shows throughout Texas and Oklahoma.

After college Mark went to work for Cactus Feeders at Stratford Feed Yard (80,000 head) first as the Assistant Feed Manager then the Feed Manager. He held the rank of number one for cattle performance in the company from 1987 thru 1991. Mark then progressed to Friona industry, Randall County Feed Yard (69,000 head) from 1991-1993 as the Assistant Manager, and then to Irsik and Doll Feed Yard 1994-2017. He started as the Feed and Mill Manager and moved up to Yard Manager and in 2001 before becoming General Manager. He worked with packers to understand grids and devised several with the packers directly. Mark grew the yard 19,000 head in 2001 to 32,000 head by 2004 and when he made the move to NextGen he was in the process to expand to 50,000 head.

Mark’s responsibilities include management of the NextGen at Riverbend Feedyard, B2G Buy Back program, and bull and heifer development.